Your email campaign is in danger—and the harder you push, the worse it gets.

Yes, today we’re talking about email fatigue. For those unfamiliar, email fatigue occurs when a company oversaturates a subscriber with emails. Maybe the company makes contact too often. Maybe the emails are irrelevant to the subscriber’s interests. In most cases, it’s a little bit of both. According to research published by MediaPost, 74 percent of U.S. consumers feel overwhelmed by the number of emails they receive.

This is a bigger problem than many companies realize. Email campaign success relies on several key metrics: Open rates, click-through rates, spam scores, and unsubscribe rates, to name a few. These metrics are largely calculated by how many emails you send, how many subscribers open them, and the level of engagement they have with each email, also if you’re interested in protecting your email and systems, you can go to sites such as https://www.fortinet.com/products/siem/fortisiem to find more information about this.

Without getting too in the weeds, the rule of thumb is that the more emails you send that go unnoticed, the worse off your campaign will be. And when left unchecked for long enough, this lack of engagement can actually begin to damage your brand’s reputation.

Strategic Email Marketing

Combating email fatigue means learning about your subscribers and finding the optimal way to keep them engaged. This is a delicate balancing act, and every consumer has a different level of tolerance for what’s considered “too much.”

General practices for improving your email engagement include doing more research into your subscribers, giving users more inbox customization options, and A/B testing various email templates to see which produce the best results. It may sound simple, but without the right help, few companies can pull it off. That’s why we’re here.

We address email fatigue by working with you to develop specific email processes that integrate your current strategy, your email platform, and your available marketing assets. It’s a long process, but we’ll guide you each step of the way. After all, you worked hard to earn your place in your subscribers’ inboxes. Shouldn’t you stay there?